Radio's conversation

Like any normal day, i was driving to work taking a freeway around 9:00 am and listening to my favorite radio station HR Fm, when suddendly their conversation was taken up my attention. They were talking about marketing strategy and how people will get frustated when a marketing people came up to them and trying to sell them a products or a services.

Have you ever get pissed off just because a marketing person (whom nowdays are called sales person) trying to sell you a products/services when you already told them that you are not interested, and they will keep calling you work, your house and even calling your cell phone?
Well.. I have! They were trying to sell some membership cards. The amazing thing about those kind of people was how they will eventually make you feel bad if you did not buy what their offers.

I don't blame them if they are really pushy, they were giving a target by their superior. And if they are not succeded, they will get laid off by the company. It is kinda sad, but it is how it is. Although, in order to sell a products/services, they will need to keep one thing in mind...it is

"how can you make people buy your product?" not "how can i sell my product?"

The most important thing when trying to sell a product is how you touch customer's heart.

The new era of marketing strategy is customer centric, where the focus will be on "customer" satisfaction and customer "needs". DooH!! I sounds like a marketing expert wannabe huh?

Anyway..back to the conversation on the radio, rumours has spread amongs people, there is another method of marketing which is called "tanda tangan diatas perut". This kind of marketing strategy involves severals beautiful womans whos job is to persuade clients to the point where they are willing to sign a deal with the company. This strategy usually applied to a contract that involve big money, a million dollar deal. Hmm...is it true? I will not comment on that until i do my research. :-)